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Trends in Online Advertising – Part II – Social, Mobile and Video
Download the e-book – Social, Mobile & Video>>> Social, Mobile and Video advertising are growing fast and evolving quickly with new formats, changing user behavior and adoption of high...
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What’s next in web evolution? Web 3.0?
Internet changed our lives forever since 1990′s. First, it was the web 1.0 with many businesses adding static pages to the web to communicate one way with users. I call this phase the platonic...
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Network of Big Data The big catch phrase in 2014 is the BIG data. It sounds cool. Everyone is talking about it, but very few people really understand what it is good for or how to make sense of it. In...
View ArticleProgrammatic buying on the rise
(Image credit to Leslie) A big paradigm shift is already happening in the digital advertising space. The announcement of Google to introduce ‘Partner Select’ program, programmatic video ad buying for...
View ArticleNew Order in Digital Marketing and Strategy – Manifesto
Digital Native – Photo by TF28 | tfaltings.de This article was first published at medium.com. Industrial Age is over. Economic balance is globally shifting. East and South are rising. By population, by...
View Article4 Advertising Platforms to Focus on Mobile Advertising
Mobile Sense Series – Volume 3 Marketing of mobile applications is another phenomenon, an area where there is a tremendous opportunity gap. eMarketer research showed a wide gap between mobile...
View ArticleTop 5 Remarkable Experiences of the Week
Digital advertising and marketing are in such a fast pace at the moment, it is almost impossible not to find something amazing every day. I’d like to make it clear that some of the apps, or services...
View Article6 Digital Senses that drive Retail Omni-Channel Experience
Stop talking about digital & physical retail as if they’re two separate things. Doug McMillon, CEO Walmart Omnichannel has been a buzzword for years. However, the shift is accelerating among...
View ArticleInvest in six digital senses to power your Customer Experience strategy… today
New Order in Digital Marketing and Strategy – Revisited I wrote a manifesto 18 months ago, about the global shift in digital strategy. The idea was to lay out a framework for how the companies are...
View Article4 Layers of Customer Experience Design
Customer experience design is the heart and soul of any digital business. The brands with higher customer experience score, grow faster than their competitors (Forrester). The simple goal of customer...
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